Another interesting partnership is observed in the esports scene with the organization Vodafone Giants making a deal with Chupa Chups. The organization comes forward for their role in League of Legends and many other esports titles; they welcome the Spanish brand to their partners family.
This comes after a previous sponsorship of another food industry organization, McDonald’s made a deal with Atlanta Reign. Chupa Chups sets its name for their role in making sweets and for reaching a global brand title. This hints at the possibility of how food organizations are looking towards esports in today’s crisis to carry on a successful business.
It deems great support for how esports is on the front-lines of entertainment during the isolated times of today. Online event streams reached great viewer counts and look to be the only industry that is successfully carrying on its tasks through these times. This would look to attract many other industries into the scene as well. This deal between Vodafone Giants and Chupa Chups is one example.
The CEO of Vodafone Giants, José Ramón Díaz also commented on the deal of how happy he is to make this partnership. He also talks of how everyone knows the big food Industry name, especially young children. He further states that he shall strive to make this partnership reach mutual success for both parties.
This successfully welcomes the food industry name into the sect of esports. This comes as a reaction towards today’s pandemic circumstances. Time shall tell how long this would last.
For all on Vodafone Giants, visit their official Website.