Excel Esports released news on April 8th that the European esports giants extended their partnership with HyperX. The following years proved to be very beneficial for both parties, which results in this news.
Excel Esports, who competes in the League of Legends European Championship (LEC) as well as the UK League Championship (UKLC), will continue to use HyperX’s award-winning keyboards, mice, mousepads and headsets across the organisation. Excel’s pro players will be equipped with HyperX equipment; in a multitude of competitive environments including training, practice matches and tournaments. This includes the EU Masters which BT Excel will compete in later this month.
Both parties look up to another successful year together.
Excel Esports’s League Of Legends roster hails far and wide to be one of the most skilful teams in the esports scene. Almost all their professional-grade hardware is HyperX hardware, the reason being the partnership. It furthermore proves HyperX’s status as providers of the best hardware devices on the market. The extension shall continue the provisions for all Excel Esports rosters.
Furthermore, the deal confirms of the extended duration; HyperX shall remain in the esports business with the same advertising methods as observed before. If not more, it only looks to further grow.
The esports organization, in return clutch a successful partnership that provides with necessary products for the whole organization. Especially in the current situation, partnerships shall deem many prospects for all that have them.
“We are delighted at the prospect of HyperX continuing with us on our journey; to establish Excel as the go-to gaming and Esports organisation in the UK. We see significant value in this partnership in the future, allowing the organization to benefit not only from the highest quality HyperX products but to work in collaboration on tactical and meaningful content and activation ideas within the digital space,” said, Robin McCammon, Chief Commercial Officer, Excel Esports.
Together HyperX and Excel Esports will roll out innovative and authentic activation ideas to highlight in-game performance. Not only that, but this will showcase HyperX as the undisputed leader in gaming peripherals; bring consumers, fans and their communities deeper into the world of esports.
“Everyone plays better with HyperX and we are excited to continue supporting Excel on their esports journey. As one of the earliest investors in Esports, we have seen many teams rise to global prominence and we see the skill, passion and drive Excel has in order to achieve their goal of victory within League of Legends global and national leagues,” said Vincent Lutz, influencer and content marketing manager, HyperX EMEA.
On November 20, Riot Games confirmed Excel Esports as one of the ten partner teams for the LEC 2019 Spring Split. This will hold HyperX the entry to the highest League Of Legends esports scene. It will be sure to give the company many successful advertisement and imminent sales.
For more on the organization, visit their official website.